4 Ways to Promote Your Writing

Plenty of people will tell you the hardest part of being a content producer in the digital age is coming up with an original story or angle.

Everything’s been covered already, they say.

But they’re missing the key point: You can have the most original content on the Internet, but if you don’t market your work effectively, no one will read it.

Yes, the trickiest part of writing online is actually getting your voice heard by real people without paying for artificial users. Luckily, the Internet has some great content marketing solutions.

Let’s get the obvious ones out of the way first:

1. Facebook

There are more than 1.39 billion monthly active Facebook users worldwide, so theoretically it’s one of the biggest avenues for traffic — if you use it correctly.

• It’s important to upload a cool photo before adding your link. Facebook will add more weight to your post if it’s based on a direct photo upload rather than just a link from another website.
• The trick is to make sure as many people as possible see your work. Make sure your update’s visibility is set to “Public.” (Don’t worry, you can always change it back to “Friends Only” for your personal posts.)

Then search for pages related to your subject. Target the biggest pages. If you’re writing about Cristiano Ronaldo, for instance, choose his official Facebook page, which has more than 107 million likes.

Once you’ve found a suitable page, tag it into your post. This will increase the likelihood of people seeing your post through Facebook’s trending feature. You can also post a link to your work directly onto that page’s wall, giving yourself more visibility.

2. Twitter

Twitter can be even more of a black hole than Facebook is if you don’t use it right. After all, you’re more likely to have your mom as a Facebook friend than a Twitter follower. Luckily, Twitter is much easier to use than Facebook for getting exposure.

If you have plenty of followers already, then great: You’ve got a head start. But to make the most of it, you need to:

• Keep it short. Just because you have 140 characters to play with doesn’t mean you need to use them all.
• Use hashtags and keywords. Search for similar tweets first, and see which keywords and phrases are resonating with users.
• Ask a question. Give people a reason to interact with your tweet, particularly if your content has a controversial angle.

Once you’ve got those basics covered, you can explore ways to reach potentially millions of users. The easiest way to do this is by finding relevant accounts that might retweet your work.

Like Facebook, you’ll want to target those with a large fan base to make the most of potential retweets, which means thousands (or millions) of followers.

These could be major personalities related to or mentioned in your story, or fan forums/accounts. For instance, this tweet about football club Sheffield Wednesday was retweeted by Owls Talk, the club’s fan forum, which has more than 15,000 followers.

You’ll also want to look out for accounts that actively retweet other users’ content. When you’ve found a few, you can target them through direct or indirect mentions. This means tweeting directly at a single account, perhaps asking for their opinion on a subject, or simply mentioning a few accounts at the end of your tweet.

It’s also a good idea to tweet your content multiple times over the course of a few days (depending on how timely the story is – evergreen pieces can be tweeted indefinitely, for example), as many people will miss your original tweet.

3. Reddit

Reddit can be an absolute goldmine for traffic, but it’s a tricky one to get right. It has a massive community, with 174 million monthly unique visitors – not quite as large as Facebook but arguably far more engaged. It can also be targeted more effectively.

Unlike social platforms, content is organized according to interests rather than social connections, which means your content will be judged on its merits, not your social worth. The key is to post links in the correct subreddit (category), which means finding a subreddit that is relevant to your content and has a sizeable number of active users.

Here are some key things to keep in mind with reddit:

• Make sure you follow the guidelines of each subreddit. For instance, r/soccer is generally for more serious football stories, while r/football allows for lighter and more humorous links. Each subreddit should be treated as a separate, distinctive website, each with its own rules and audience.
• Your reddit post title can be just as important as that of your article. The reddit community generally favors longer, more explanatory titles, so don’t be afraid to get as much of the story into it as you can. Pull out key facts and statistics which will grab your audience’s attention.
• While reddit’s audience is engaged, it can also be extremely fickle (though this also means you shouldn’t be disheartened if one of your links doesn’t generate much reaction).
• Reddit requires much more work than other avenues; if you sign up to reddit and only post your own content, you’ll likely be banned as you won’t appear to be using the service naturally. It’s a good idea to also post links to other websites alongside your own work. Generally, around one in five links should be your own content.

Reddit can take a lot of work to get right, but when you do, it can make a world of difference to your traffic and get people engaged with what you’re writing about.

4. Forums

Once you’re familiar with all of the above, using forums to promote your content will seem natural. Simply search for forums related to your subject, sign up and post links. You’ll probably have found a handful of forums during your Twitter promotion, so your research at this stage will be minimal.

This will work best if you’re already a respected member of an online community, but it’s good to post in new forums too, if you can. In many ways, forums are similar to subreddits, though they can be more useful where niche subjects are concerned, as they’re likely to be more fleshed out, with a larger user base.

And, as with subreddits, you’re likely to have more hits from specialized sites than general discussion boards, as these will take a more active interest in what you’ve written. Forums are plentiful on the internet, so you shouldn’t struggle to find one that’s relevant to your story.

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If you remember these four simple avenues for promoting your content, you shouldn’t have too much trouble getting traffic to your work and making sure everyone knows about that cure for cancer/funny cat post.

Which websites do you use to promote your traffic naturally? Let us know in the comments below.

(Photo by Victor Hanacek / CC BY)

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Bad Bosses: They Cause More Than Just Headaches

Regardless if you work in a local chicken shack or a Fortune 500 company, a bad boss can ruin the entire experience for you single-handedly.

It doesn’t matter if you enjoy the work or not, a bad boss will seemingly go out of their way to undermine you at every step, undo a whole day’s work in the blink of an eye and sap the morale out of everyone they come across.

Even if the employee tries to make the best of it, dealing with a bad boss can become a tedious chore that never seems to end.

It has been cited that bad treatment from their boss and a hostile work environment are the number one reasons why employees leave.

There are certain factors that employees covet, such as autonomy, respect and feeling like their contributions are actually making a difference. If these needs are not met, employees are more likely to leave.

Bad Bosses Cost Companies

A recent national study conducted by Ohio University showed that only 29% of employees are “fully engaged” in their work. Unhappy employees can result in higher training costs due to turnover, financial losses due to theft, damaged company reputation and heightened absenteeism.

Further, a handful of scathing reviews from previous employees on sites like Glassdoor or Indeed can make getting new employees in the door a tremendous challenge.

Too many employers make the mistake of pretending that it isn’t happening. This approach carries no value for the employees or employer, with the worst possible scenario being total organizational dissolution. So what separates a good leader from a bad one?

In 2012, Forbes identified more than 9,000 unsatisfied employees that were strongly in agreement over six major areas that their managers needed to improve upon:

• Inspiration and motivation
• Trust
• Employee development
• Effective communication
• Integrity and honesty
• Relationship building

Where an effective manager will take a proactive interest in these areas, a bad manager would be lacking.

For example, if an employee had a grievance of any kind, they would be less likely to communicate their concern to an apathetic manager. However, if there is mutual trust and respect between them, the employee would feel more inclined to discuss their concerns with the manager without fear of retribution or otherwise.

Trust and Transparency

For employees to effectively communicate with their boss, there needs to be respect, trust and transparency, regardless of the circumstances.

Strong leadership skills are most effective during real and perceived emergency situations, which would leave an apathetic manager far behind. By living through good qualities such as passion, confidence, team smarts, simplicity and fearlessness, a good leader is able to be effective, whether there’s an emergency or not.

Being an effective and positive leader will not only reap benefits for your employees, but also for yourself as well as your organization. Even though the job may be stressful at times, don’t be afraid to manage and just be real with yourself and others.

What do you feel embodies an effective manager?

(Photo by Flowtography / CC BY)

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Want to Seem Smart? Don’t Try

Have you ever tried throwing in a few big words during a job interview or meeting in the hopes that it would make you seem smarter?

If you were lucky, your imaginative use of synonyms got you the job or earned you the respect of your coworkers.

But it’s more likely that you were left feeling slightly foolish and have since banished words like verisimilitude or pusillanimous from your everyday vocabulary.

So why is this?

Contrary to the popular notion that using bigger words can make us sound smarter, research shows that the more effort we put into looking smart, the less intelligent we’ll actually appear to those around us.

Big Words Seem Less Intelligent

In one study led by Nora A. Murphy, associate professor of psychology at Loyala Marymount University in Los Angeles, a group of graduate students was told to try to appear intelligent during videotaped discussions, while a second group was given no specific instructions about how to act. Each student also took an IQ test beforehand.

These recordings were then shown to other graduate students, who were asked to estimate the subjects’ IQ based on their behavior in the videos.

They soon found that it was easier for the students to accurately estimate the IQs, including the lower ones, of those who tried to make themselves appear more intelligent by using bigger words, putting on a serious face or avoiding nervous habits like touching face or hair.

The researchers explain that this is because when we try to appear smarter, we risk exposing what we don’t know, and the harder we try, the more obvious it will become to others that we’re trying.

Ditch Flowery Language in Writing Too

The same principle seems to apply to our writing, and a study led by Daniel Oppenheimer, professor of marketing and psychology at UCLA Anderson, found that as the grandiosity and complexity of a person’s writing increases, people’s estimation of their intelligence decreases.

Or to put it simply, fancy words make you seem less intelligent.

Oppenheimer concluded this after 71 students evaluated a number of writing samples. Some had been modified to use needlessly flowery words rather than simple ones, while others were presented in plain, simple language.

He found that the students tended to rate the intelligence of authors who wrote the essays using simpler language as higher than those who used complex language.

Of course, Oppenheimer also notes that there’s nothing wrong with using long or complicated words if they help you get your point across. But using them needlessly in an attempt to look smarter will actually lower readers’ evaluations of both the text and its author.

So when it comes to your resume or cover letter, using unnecessarily fancy terms or flowery language to dress up your experience will only serve to cast doubt on whether you’re really as knowledgeable as you claim to be.

What You Can Do

So is there any way in which we can boost people’s perceptions of our intelligence?

One thing that the researchers in the first study noticed is that certain characteristics have a positive impact on someone’s first impression, which can lead them to make a more positive evaluation of that person’s overall intelligence.

For instance, the students rated people who appeared to be more relaxed, confident and engaged in the conversation as smarter than those who were focused on their facial expressions or vocabulary.

So even though you can’t fake intelligence, showing confidence, giving thoughtful responses rather than blurting out answers immediately, and looking at others when speaking to them are all ways in which you can demonstrate to employers that you’re a capable candidate.

If you often feel nervous during job interviews, make a point of speaking slowly so you don’t rush yourself. Taking a deep breath before you speak also gives you a minute to think about your answer and will help you feel more relaxed.

Most importantly, though, remember that the best way to stay calm and composed during a job interview is to show up fully prepared. It’s kind of like going into an exam; if you’ve studied and done your research beforehand, you’ll get better results.

(Photo by PublicDomainPictures/ CC0 Public Domain)